I've already detailed on this blog, about the importance of stretching, both for those who exercise regularly and for helping to deal with aches and pains. There are things you can do such as regular yoga or just creating a stretching programme.
However i digress! I often search the internet for interesting articles with regards to massage and health and i cam across this article by Human Kinetics where a new study was published in Science Translational Medicine with regards to a group of people having a limb massaged. The research showed how massage helped with pain relief after exercise and may involve the same mechanism as those targeted by conventional anti-inflammatory drugs.
Here is the article. http://humankinetics.me/2012/02/06/how-massage-relieves-pain-after-exercise/